The Yeezy Effect: Find Out How Kanye Made Adidas’ Stock Blow Past Nike

It’s been quite the year for adidas. Popular collaborations with Yeezy and Pharrell, successful new silhouettes (Tubular, Ultra Boost etc.) and continued interest in the classic styles has skyrocketed the brand to new heights. While adidas still trails Nike in profit, it has surpassed its competitor (and Under Armour) in stocks. According to a report from Portland Business… Read More »